std-1.0
The Standard
What Imagine Films refuses, what it does when nobody is watching, and who decided. Published before the work rather than after it, so it cannot be read as a response to anything.
Taste is only legible as refusal. A list of what a system can do describes a capability, and every capability is copied within a quarter. A list of what it will not do describes a judgement, and judgement is the thing that has to travel.
Refusals
Three. They are short because they are meant to be checked, not admired.
No synthetic testimonials.
No quote, endorsement, logo, outcome or customer appears anywhere until that customer has said yes. This holds in staging builds and internal decks, not only in production. A placeholder that ships is a synthetic testimonial, and a screenshot of a staging build is a shipped placeholder.
No manufactured evidence.
No invented metric, no illustrative case presented as a real one, no number without a source standing behind it. Where the proof does not exist yet, the page says the proof does not exist yet.
No work the system cannot hold consistently.
A film we can make once and cannot make four hundred times is a film we decline. This refusal costs revenue, which is the only reason it is worth writing down.
Defaults
A standard lives in its defaults. Anyone holds the line on the film they are watching; the four hundredth one is decided by whatever the system does unattended.
Every film states whether it is marked.
The credit on each film here reads unmarked, because the pipeline does not yet write a machine-readable provenance mark. Article 50 of the EU AI Act has applied since 2 August 2026 and the grace period for existing systems runs to December. When the pipeline writes the mark, this line changes and every credit changes with it.
Every film carries its credit.
Who set the standard, under which version, on which model, for which market. Not on request and not on hover — printed, the way a film has carried credits for a century.
Versions are cut, never remade.
Every ratio and every market comes off one master. A version rebuilt from scratch is a second film wearing the first one's name, and it is where a brand starts to drift.
A film is scoped, not ordered.
There is no price list. What a film costs depends on how many markets it opens in, how many languages it carries, and how many times you want to be wrong before the take that runs. A menu price has to assume all three and is wrong in both directions.
Authors
A standard with no author is a preference.
The people who set this are named here once each has agreed to be. Until then the section is empty, which is the honest version of a page that could as easily have shown four photographs of nobody.
Versioning
This document is versioned and dated. When it changes, the change is dated and the previous version stays reachable. A standard nobody can cite a version of is an opinion with better typography.
Agency partners are invited to co-sign these refusals.
See it with your own footage.
Thirty minutes, your brief, your markets.
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